Check Your Blind Spot!
Mobile Measurement & Ad Personalization
Join the Magnetic & PlaceIQ mobile focused spotlight presentation at iMedia Breakthrough Summit in Austin
October 27th, 2015
- 11:15am - 11:45am (CT)
- 11:50am - 12:20pm (CT)
Mobile devices have become an extension of their owner and provide a robust view of people's daily activities and interests. The data points garnered from mobile activity can provide a unique opportunity for marketers to understand people and deliver meaningful advertising to them across both mobile and additional channels and devices they frequently use. In fact, more and more people are expecting marketing to be personally relevant to them, and 50% find it “frustrating” when online ads are irrelevant to their individual tastes and preferences.
Personal marketing experiences should span across the devices people use to research, browse, and purchase. But the more devices used, the more difficult it becomes to measure activities, and in turn, deliver relevant marketing messages. Our expert panel will debate mobile challenges and discuss how marketers can effectively implement personal and engaging experiences on mobile channels and across devices while accurately measuring them for success.
James Green, CEO, Magnetic
As CEO of Magnetic, James drives overall company expansion and grows Magnetic’s reputation as the leading marketing platform offering ad, email and site solutions. James continues to build out Magnetic’s infrastructure in order to better help clients find, keep and bring back customers.
James worked with the The Walt Disney Company for eight years, eventually being named the General Manager of the Japanese market. From Disney, James moved to Pixar Animation Studios where he worked for Steve Jobs as the VP of marketing and new business development. After leaving Pixar James became a founding partner and CEO of Sabela Media, an Internet ad serving company that was sold to 24/7 Real Media for $70 million following an explosive 18 months of revenue growth. James stayed on at 24/7 Real Media to serve as president of technology solutions. At his next position as CEO of GiantBear James successfully launched new products with major carriers (Cingular, Rogers AT&T and others) before selling the business to InfoSpace. James then became CEO of PVI, a virtual advertising company, which he took private in 2003 before it was sold to Cablevison in May of 2005. James then joined Giant Realm, a vertical ad network, as CEO in January 2007 and sold the company to Burst Media in October 2009.
Paul Pellman, Head of Adometry, Google
A seasoned and experienced sales and marketing operations leader, Paul Pellman was introduced to Adometry by Google through Austin Ventures, one of Adometry’s investors, where he served as Entrepreneur in Residence. Prior to joining Adometry in March 2008, he was executive vice president of Marketing for Hoover’s, where he was responsible for the leadership of the company’s brand development and marketing initiatives, including customer acquisition and retention, research, strategy, product positioning, licensing, traffic-oriented business development and marketing communications. Paul also served as Interim President of Hoover’s from November 2006 through June 2007. Before joining Hoover’s, he was vice president of Consumer Direct for global internet group – Terra Lycos. Paul has served in a number of executive management roles, including CEO for two early stage start-ups. Paul began his career as a senior consultant with a Big Eight accounting firm and holds a B.S. in accounting and finance from the University of Arizona and an MBA from Harvard University.
Steve DeAngelis, VP of North America, M&C Saatchi Mobile
Steve oversees M&C Saatchi Mobile’s business efforts, directs all teams in the Americas, and heads up all client partnerships. He brings 10 years of experience in marketing, interactive media and business development to M&C Saatchi Mobile. In his career, Steve designed, developed, and managed large Display, Mobile, SEM, and SEO campaigns that delivered results for several Fortune 500 companies. Prior to joining M&C Saatchi Mobile, Steve focused on the programmatic space in his role at StrikeAd, developing campaign strategies and media/tech partnerships for advertisers such as Walmart, McDonald’s, Cadillac, and The Dish. Additionally, he worked at top digital agencies managing multi-million dollar Display and SEM programs for clients such as Home Depot, ABC Television, Hyundai and the USPS. Steve oversaw the mobile marketing efforts for The Economist, helping the magazine obtain one of the largest digital circulations within the industry by pioneering an aggressive mobile subscriber acquisition strategy. He also managed the SEO practices of BMW and Adidas by Stella McCartney during the launch of their respective websites refreshes. Steve DeAngelis is based in New York and has a passion for technology, food, and design.
Jeff Huter, VP of Client Services, PlaceIQ
Jeff Huter is the VP of Client Services at PlaceIQ's headquarters in NYC. Prior to PlaceIQ, Jeff served as Vice President & General Manager for the Centro Brand Exchange. A media veteran of twenty five years, Jeff has always been among the first to incorporate emerging technologies into media. He was an early digital media buyer for IBM, using proprietary dial-up services such as CompuServe and AOL as his canvas and later helped launch Time Inc’s first internet editions where he sold the first digital ad on People.com. More recently, Jeff established Vibrant Media as one of the first RTB buyers on Invite Media (now Doubleclick Bid Manager) and also managed national sales and account management teams at Alta Vista, AOL and eXelate (now part of Nielsen). Jeff earned his B.S. degree in Psychology from Ball State University. He is a proud native of Indiana and a devoted Colts fan.