The Holiday Hustle: Tips, Insights and Ideas to Inform Strategies

Insights from Seasoned Marketers to Inspire Awesome Holiday Marketing

The holidays are supposed to be merry and bright. But for many consumers, they’re full of chaos, stress, and plenty of unappealing marketing messages. Lucky for you, we’ve gathered up the most efficient elves in the marketing workshop and compiled their do’s, don’ts, tips and tricks and put them into one cheer-filled eBook.

See how brand, agency and tech leaders tackle the biggest retail marketing event of the year! They'll cover a wide variety of topics to inspire bright campaigns. Such as how they plan to successfully acquire new customers during this season, what's most important to deliver personalized messages, and how to create and measure cross-channel experiences.

Here are just a few of the expert elves featured:

  • Rus Ackner, Chief Marketing Officer at Swiss Watch International
  • Jeff Gores, Managing Director, Digital at MEC
  • Ashley Lockridge, Associate Director at Experian Marketing Services
  • Neal Zamore, SVP, Global Digital Customer Experience at AVIS
  • Lisa Cucinotta, Director of Social Strategy & Business Development at Horizon Media