Guide: Finding B2B and B2C Buyers

Re-ignite Your Approach to Customer Acquisition & Retention

The best way to approach your customer acquisition or retention strategy is to look at how you can engage people throughout the purchase funnel.

Knowing what types of media types and formats best work at each stage of the funnel allows all your strategies to work together.

Here are 3 considerations:

  • Align different retargeting techniques to every stage of the purchase funnel
  • Strengthen your media strategies with engaging channels & formats
  • Best use other types of strategies including buyer/shopper targeting, email retargeting and reactivation

Both B2B and B2C businesses can apply this unique data science to a variety of ad strategies to deliver results for acquisition and retention campaigns.

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