When Predictions Go Wrong
Every year, marketers plan out their budgets and forecasts, making predictions on what business challenges they will face in the coming months. And every year, there are those that miss the mark.
In this short eBook, we recap 6 marketing predictions, spanning the past 10 years, that didn’t quite turn out as expected.
Some of the worst marketing predictions:
- People don't like to buy on the small screen
- Hyper-local targeting will never work
- We'll see a backlash to "sight, sound, and motion"
Join us as we travel back in time and review the six worst marketing predictions and, fingers-crossed, our own well-intentioned predictions for the coming years.