Searching Beyond Search
Search has plenty of life left in it. It is maturing, but still volatile. While search engines like Google & Bing hold the lion’s share of search activity, alternative search sites are capturing highly valuable search data.
Magnetic's report covers:
- Search activity beyond search engines
- Where & when marketers can capitalize on retargeting
- How publishers & marketers can make better use of search data
- Why search data is a catalyst for moving brand dollars online